Common scum!

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Art of Solo Handbell Ringing - Lois Holland

10^th February 1999

Mass Culture and Personal Interest

Do you need a personal interest? An off-the-shelf solution from the racks of mass culture may be the most sensible approach after all. There are thousands of professionals out there who are working twelve hour days to study what we really want. They have run the hard yards for us and convinced any number of manufacturers to produce things we want.

{editor's note : You may recall an earlier rant of mine where I considered this from the perspective of the power of our minds to manifest material objects through thought. The approach in this rant is from a different perspective designed to destabilise the sense of identity we all cherish.}

Is our distate of mass production no more than an unwillingness to accept that we are people too, and that the common threads between us lead to common desires? Are we so full of ourselves that we cannot accept that McDonalds has it's place in our gastronomic repetoire?

We all take a crap and a waz during the day. We all breath and sweat and get tired.

We are all human.

Sure some of us are delicate in our tastes, but what makes caviar better than french fries?

As we spiral to our common grave, are we trying to follow our passions, or just be different? That reproach from parents past of "why are we trying to be different?" may actually be valid for many of us.

No one wants to admit to simple common pleasures in a world which is ever more the celebration of the individual.

End of Rant.

(C)opyright Sylvano Lucchetti.